Yo Kawaii was started in 2012 by James Thicket and his sister Kay as they wanted to bring their brilliant Cushion Friends idea to market and do something a bit creative.
The idea for Cushion friends started when Kay was moving into her new place, and was looking for cute home wares to brighten the place up. It was hard to find kawaii products such as cushions in the UK and we found a gap in the market.
Kay has always had an obsession with all things kawaii, and I have a background in graphic and interior design and so Cushion Friends were born.
The company was formed recently in 2013 as we wanted to bring our brilliant Cushion Friends idea to market and do something a bit creative.
I have a degree in Interior design and when I left university, the job market in that field hasn’t been fantastic, so I wanted to start my own creative company!
We made the faces because we love manga and the design ideas of ‘kawaii’ It is a really interesting design language and we wanted to explore it though a medium of something we could actually make.
Like all ingredients of the Cushion Friends, all details are obsessed over. The soft fabric was one of the many things they worked with our suppliers on to get just right. Seriously the feel is amazing, I brought them to Otaku Nation filming and everyone loved the texture and cute but simplistic character designs. They are a way to bring high qaulity homeware but with some personality. I would be able to have a cushion friend and making quite a stylish living room.
Its important to have a quality tactile feel in our products, because we wanted people to instantly recognise these were something really special just by touching them. People are often surprised with how soft they are.
They hope to appear at Hyper Japan in July and Mega Show HongKong in October. Look out for us as we are debuting two new products. Cushion Friends Minii (a smaller version of Cushion Friends on keyrings) and Neon Neon which are six brightly block colured cushions, inspired by the neon lights of Tokyo.
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