All are series that perfectly encapsulate that cross media mindset: books, toys, card games, videogames, movies, anime, manga, comic books, collectibles, and so on. I could be attempting to highlight one, but am instead talking about them all across a massicvely broad spectrum.
With this in mind, Animax are proud to highlight a number of series that they now have streaming live on their service; each one proudly rooted in its heritage, a video game that has helped to create an anime, or vice versa, all allowing its universe to extend past the initial confines of its chosen medium.
In a day and age that allows, and actively encourages, such a high level of cross platform creation, and this is even before even considering the social media aspect of such operations, Animax has pulled off a smart move by recognising an obvious aspect to all current media, be it Eastern or Western: the user experience now extends past a solo screen, and these creations are all influncing each other.
As a comparison point, this is something the WWE has also embraced, adopting a second screen experience that is accessible through their official app during live broadcasts, allowing the viewer a deeper, more immersive experience. Ultimately, isn't that what this is for? The more pragmatic may argue that it is money grabbing, creating additional content of a popular IP in order to peddle a few toys, or shift a few DVDs, and this may be true for some, but not all. The majority use it to extend a universe that people love to be a part of, and want to be actively involved with. As an interesting side note: this concept of exploring the links between anime/videogames is similar to my final year dissertation at Uni, where I chose to closely examine the influence movies have on video games, and vice versa. A wonderful excuse for me to purchase a PS3 and play copious amounts of Uncharted, I'm sure you'll agree.
Fandoms and, to approach this more broadly, geekdom as a whole have never been more socially acceptable, or embraced. When movies like Harry Potter and The Avengers are toping box office numbers, you know that if comic book movies are making bank, people are more open to the geeky passions that fuel you or I, so why not open up the Pandora's Box, inviting people who may be curious? One thing can always lead to another, and if a movie fan ends up playing a game based on the movie that was influenced by the anime....then why the hell not? Let's see how deep the rabbit hole goes.
Steve "The Other Guy" Russell // @stevetendo
ANIMAX has now launched on Playstation 3. Catch Persona 4, Date A Live and Street Fighter II on the platform today.
Sign up at http://www.animaxtv.co.uk/ for a free 2 week trial, then simply download the Playstation app and dive into a stunning world of HD anime on your television sets.